International Trade Office
Fraser Fir Exports
Fraser Firs and Christmas
- Celebrating the holiday season with a Real Christmas Tree is a long-standing tradition.
- Each year, 30 to 35 million American families celebrate the holiday season with a fresh, farm-grown Christmas Tree.
- Christmas Tree enthusiasts believe the aroma of a Real Christmas Tree is a strong reminder and symbol of life, family traditions and the innocence of childhood.
About Fraser Firs
- The North Carolina Fraser fir has soft, pleasant-to-touch needles, incomparable needle retention, long lasting aroma, and more pliable yet stronger branches for even the heaviest ornaments.
- Much like other crops provide food for the body, the aroma of a farm-grown Christmas Tree provides food for the soul.
About Fraser Firs
- Fraser fir is a uniformly pyramid-shaped tree.
- Strong branches are turned slightly upward which gives the tree a compact appearance.
Leaves (needles) are flattened, dark-green with a medial groove on the upper side.
North Carolina Fraser Fir Farms
- North Carolina has an estimated 50 million Fraser fir Christmas trees growing on over 30,000 acres.
The North Carolina Christmas tree industry is ranked second in the nation in number of trees harvested.
- Trees are shipped into every state in the U.S. as well as the Caribbean Islands, Mexico, Canada, Bermuda and Japan.
US Fraser Fir Market
- Fraser fir trees at the Raleigh Farmer’s market last year sold for for approximately $10 a foot.
- 6-7 foot range are the most popular.
- Trees available from table top to 20 foot range.
- Retail sales range from choose and cut, to street side markets, to largest chain stores.
- US Consumers pay a premium for that “Family Christmas Experience.”
Spanish Language Point of Sale Material
NCDA&CS International Trade Office, Peter Thornton, Assistant Director
Mailing Address: 1020 Mail Service Center, Raleigh NC 27699-1020
Physical Address: 2 W. Edenton Street, Room 411, Raleigh NC 27601
Phone: (919) 733-7912; FAX: (919) 715-0083